Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Marketing Partnerships team collaborates with external brands and agency/production partners as well as internal cross-functional teams to create compelling campaigns, activations, sponsorships, and other innovative solutions.

Examples of the work created by this group can be found here - 

You will lead the team in APAC responsible for outreach with potential brand partners, to build relationships and gain a deep understanding of their goals, planning process, creative ambition, and core equities.

At the earliest stages of development, you will work cross functionally with the content, marketing, and legal teams to identify titles that strategically align with the Netflix Brand Partnership approach.

Your team will research and engage with a cross-section of brands to identify potential partners and find meaningful connections between titles, audiences, and partner’s marketing priorities. You will guide the team to negotiate and shape robust partnerships with admired brands in support of Netflix’s most prominent films and series.

This role will also establish our Integrated Marketing and Sponsorships function in APAC, a new discipline within our broader Global Marketing Partnerships and Ads Marketing ecosystem.

This role will work closely with our colleagues across the world to develop solutions for a growing set of global advertising partners, eager to unlock the value of our IP and distinct advertising products that only a global streaming leader can offer.

In the near term, you will establish the framework for Netflix's integrated Marketing business in APAC, ensuring this region is well set up to adopt the global strategy, vision, voice, and operating model, for our suite of offerings. In the longer term, you will scale and evolve the practice to exceed the expectations of the market, unlocking the fullest potential of our proprietary offerings in APAC. 

This new role presents a huge opportunity to be at the forefront of a new Netflix offering, one that not only continues to prove how Netflix is the most innovative entertainment company in the world, but also helps to deliver and grow an important new revenue stream for the business. We are looking for a proven, motivated and innovative marketer, capable of leading the development, implementation, and execution of brand partnerships and marketing integrations that continue to grow our subscriber base and advance our mission to entertain the world.

Brand Partnerships & Integrated Marketing Director, APAC

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Brand Partnerships & Integrated Marketing Director, APAC