TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. 

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. 

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.

TikTok continues to unlock opportunities for artists and labels, with a brilliantly engaged community who love to build connections with artists and their music. The team is working globally and locally with artists, managers and labels to unleash the promotional and marketing power of TikTok, helping talents to secure success on the platform, music streamings, hit charts and brand collaborations.

- Design and improve the TikTok music content strategy according to user consumption, especially on a better combination between editorial programming and algo-based recommendation.

- Manage TikTok editorial resources and external official playlists across NEA regions, including Japan, Korea and a few.

- Manage and execute music promotion campaigns, including creator campaigns and XFN collaborations such as TikTok effects, templates, hashtags, etc.

- Exploit collaboration with KR TikTok creators, develop creative concepts for creator marketing campaigns and build relationships with micro and macro influencers to create content around the concepts via both hands-on operation and agency partnership.

- Analyze key campaign statistics and data points to measure campaign success, evaluate campaign ROI, and guide productization.

Music Programming & Promotion Manager - SoundOn

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Music Programming & Promotion Manager - SoundOn